Australian bookmakers

We live in an online age where everything needs to be at your fingertips, and it was only going to be a matter of time before the gambling industry caught up.

These days punters need to be careful – there is so many online bookmakers out there purporting to be the best, but without the knowledge of the ins and outs of the industry it is hard to know who is legitimate and who is offering an inferior product.

Our site already offers a list of trusted bookmakers that we recommend to our readers but there is always a preeminent pick you can select from a best-of-the-best line up, so we put together a compilation of the top tier bookmakers and selected our best bookie. has been a key part of the Australian sports betting vernacular since their inception and they continue to be a trailblazer in the industry.

Sportsbet’s adverts have become legendary given their commitment to humour and tendency to go above and beyond for their customers but if the product itself is not up to snuff it does not account for much.

Thankfully Sportsbet’s dedication to advertising has translated into their service. Sportsbet routinely offer the best fixed odds on races, the widest range of sports on offer as well as a plethora of novelty bets and speciality markets that truly sets them apart.

Vibrant colours and easy to access menus helps elevate Sportsbet from a run-of-the-mill betting company to a top tier agency and one that we are happy to recommend to our followers.

What sets Sportsbet apart: Excellent advertising campaigns, the most promotions of the Aussie bookmakers, easy-to-use website

The Crown name is usually associated in the casino realm, but the team has looked to make the brand more ubiquitous and the move into the online betting world was only a matter of time.

The website has taken the ‘less is more’ approach to the next level, limiting the amount of clutter on their front page to offer users a streamlined experience.

The app offers a similar experience, keeping it incredibly simple whilst providing clients all the additional information they could want at the click of a button.

All the main betting pages including racing and sport are provided at the top of the page.

The site and app are both easy to navigate. Crownbet is a recommended site for a good reason.

What sets Crownbet apart: Easy-to-use website

William Hill is a relative newcomer to the online sports realm in Australia, but they quickly made their presence felt in the country after their acquisitions of Centrebet, Sportingbet and Tom

Already an English powerhouse, the move to purchase the Australian sites moved to further the strength William Hill had down under.

To go alongside the absorption of the three Australian websites, William Hill relaunched their own site, utilising a more serious advertising tone, along with a revamped user interface on the website.

Unfortunately the website itself is a far more cumbersome and harder to find not only the next-to-go races and sports events, but the specials and most importantly the bigger feature races and sports.

The William Hill app remained mostly unchanged which remains a positive, but new users who do not yet have a betting account and are fresh to the sports betting realm would be better served looking elsewhere given the difficult nature of William Hill’s website user interface.

What sets William Hill apart: The power of an English bookmaking giant

The self-anointed ‘world’s favourite online sports betting company’ talks a big game, but does it have what it takes to win over the customers in an invariably cut-throat Australian marketplace?

The first thing to note about Bet365 is the sheer weight of options they have. American, United Kingdom, New Zealand and Australian races are all catered for alongside a huge range of sports.

One deterrent of the site is the fact that users cannot utilise their live streaming service without funds in their account, but overall the Bet365 experience is a positive one.

What sets Bet365 apart: Wide range of sports that are available to be streamed online.


All the bookmakers offer their own unique take on the sports betting in Australia and have plenty to offer in terms of rewards, promotions and overall user experience.

All our recommended sites are featured here for a reason and you cannot go wrong at any of them, but if we were to elect a preference it would have to be

They have unrivalled markets on both sport and racing, an incredibly easy site to navigate, a more than competent app and promotions that stretch across sports and racing every day of the week.

Sportsbet has made it their business to be the best in Australia and their persistence is displayed by the quality of their product – they are simply the best bookmaker currently operating in Australia.